Branding

I had the privilege of getting to design the entire visual identity, logo, and narrative aesthetic of this startup. The CEO wanted the brand to stand out against the other AI tech companies so I took inspiration from the age of enlightenment and combined its icons and images of old with bold colors and sleek futurism. This era of history is marked by philosophical contemplation on the nature of “human consciousness”, similar to current conversations around AI. I liked the idea of harkening to it on a subtle level.