hardware
software
wetware
Wetware is a start-up that combines the innovation of AI with the human touch of SME’s to revolutionize content marketing. I was the Art Director of the brand and had the privilege of getting to design the overall visual identity, logo, narrative aesthetic, and all the brand elements for this cutting-edge company.
ai + the human touch
The CEO wanted the brand identity to visually stand out against the other AI tech companies that already existed. “Clean” and “modern” seemed cliche so I took inspiration from old Renaissance paintings and combined it with mathematical patterns to build a unique visual. This era of history is marked by philosophical enlightenment, similar in nature to current conversations around AI, and I liked the idea of harkening to it on another level.
